I’m Emma O’Sullivan

I lead design initiatives that solve problems for internal teams and end users.

My expertise

Design system and product solutions.

As a design leader, my strength lies in seeing the big picture, understanding opportunities to make it better, then plotting a course with delivery teams and stakeholders towards tangible results.

I'm a UX designer with 15+ years experience delivering products for admins, end users and internal production teams in Ireland, EMEA and the US.

Recent work

For the past 5 years I've led internal design system and customer facing UX projects within Workday's Design & Research Org. Below are some of those which have delivered most impact.

5 year UX vision (2024 - 2028) for Canvas, Workday’s design system.

My part in it.
I lead the design and product team defining the 5 year UX vision and strategy. I also lead the design team implementing the site re-design and federated documentation strategy (2025).

Key objective.
key objective being to evolve from a central to hybrid system model that increases federated contribution to the design system and supports internal product teams’ evolving AI needs.
More info >

Workday’s Design Pattern Library.

My part in it.
I led this internal design product start-up from 0-1 (2022 - 2023). I also currently lead the design team who are delivering the iterative site experiences. (2025).

Key objective.
Gather all existing Workday design patterns in a central location so that they can be seen and re-used across product teams.
More info >

Giant Eagle’s strategy to increase online giftcard sales, and how we helped them to succeed.

My part in it.
Principal UX designer.

Key design objective. Create an easily browsable responsive shopping experience that offers quick checkout and payment options.

Key technical objective. Develop a fully responsive ecommerce offering that uses the latest technologies and best practice methods.

Key business objective. Deliver the product on time and on budget with all agreed features included. Build relationships with the client for possible future engagement.
More info >